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150 different mods :: Now Smell This

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Every year, Bath & Body Works releases 250 new fragrances, but it puts muscle behind just a few, like “Perfect in Pink,” that it expects to carry the holiday shopping season.

[…] “Perfect in Pink” went through 150 different mods before the two companies — the perfumer and the purveyor — agreed it had the right blend of cherry, pink camellia and a scent called whipped almond crème. The eau de parfum has 74 ingredients.

— Read more in Bath & Body Works Needs Holiday Shoppers. Do New Scents Draw Them In? at The New York Times.

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